Since the start of the Foundation, Mirek has been in charge of communication and events for the public. Until 2015, he worked as Vodafone’s Director of Communications, and subsequently, through his PR agency, he helped dozens of companies and non-profit organizations with internal and external communication. After graduating from the University of Economics in Prague in 2003, he worked for several years as a reporter at Hospodářské noviny and Aktuálně.cz. He still writes occasionally, and in 2021 he completed a book called Gramofonka, which takes a look at the world’s largest vinyl records producer.